SM Cinema, the
country’s leading film exhibitor, continues its quest to elevate this country’s
cinematic experience by bringing in state-of-the-art theater technology. Introducing
the IMAX Experience to the Filipinos is one of SM Cinema’s ways of delivering world-class
quality entertainment.
One of the highlights
in the opening of SM Lanang Premier is the opening of the IMAX Theatre. IMAX
Lanang opens with 467 seats and a digital projection system that can support
both 2D and 3D films.
IMAX is more
than a technology; it is an experience. The IMAX Theatre is designed to fill
your field of vision and engulf you in sound so powerful that it is almost tangible.
IMAX screen is several times larger than the screen of the standard theater,
delivering an image so large that it fills your entire field of view. The screen is slightly
curved and the seats are angled to allow audience to have an unobstructed
view of what they are watching. The IMAX image is
several times larger than any other cinema format, offering far greater
resolution than the 35mm film. All these contribute to bringing images to life
like no other—making you feel you are part of the movie and not just a mere
spectator.
The immersive
movie-viewing experience that IMAX brings is made possible by IMAX Digital
Media Remastering (DMR), the transformative process used to enhance and
optimize the image and sound of Hollywood feature films for the IMAX format. During
this process, IMAX spends hours, weeks and months working directly with the
filmmakers and technical teams of each film on dozens of ways to enhance the
movie, including adjusting the saturation, contrast, brightness, re-mixing the
soundtrack, and a bunch of other variables in virtually every frame.
The result
delivers an unparalleled image and sound quality that is designed specifically
for IMAX theatres. Watching a film in an IMAX Theatre gives you a unique
experience; it allows you to lose yourself in the scenes unfolding before you. With
IMAX, you are absorbed by the movie.
Through SM Cinema, Filipinos are able to enjoy
the IMAX Experience--an experience that takes you beyond
the edge of your seats to a world you have never imagined.
For more details,
Follow them on TWITTER: http://www.twitter.com/IMAX_SMCINEMA ; and
Like them on FACEBOOK: https://www.facebook.com/IMAXSMCinema
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